My plant grows in 100% sun. In the early morning Dean is quite vibrant and by late afternoon the color mellows to a beautiful pastel (like photo #3). I love both looks and the bloom substance remains impeccable all day. What an amazing daylily this is. If it is growing this well after only two years in my garden, I can only imagine what the future will bring! I love seeing these cheerful blooms all the way into September.