Nan Wilkerson hybridized this showy, dormant tetraploid in 2010. It is categorized as a UFO crispate (an unusual form cultivar with petals that give a pinched or folded effect). Wow Factor is registered as being 34" tall, but it must be exceptionally happy in my flower bed because it grew 42" tall for me. Wow Factor bloomed last summer from July 13 through August 9. The bloom time should increase as my plant matures. At peak bloom, you can't miss this tall, beautiful daylily in the landscape.
Wow Factor was a serendipitous 'pretty photo pick' for me from the Wisconsin Daylily Society Sale in Madison, a few years back. I am 100% happy with my impulsive choice. It's a keeper!